Our mission is to fundamentally transform the insurance experience to provide full transparency throughout the lifecycle of an insured with clarity, fairness, and efficiency.
At Lucid Insurance Group, we are more than just an insurance company.
We are a transformative force in the insurance industry, redefining the relationship between carriers, brokers, and business owners.
With an acute focus on technology, product innovation, and underserved market segments, Lucid’s goal is to bring solutions to the middle market, commercial insurance industry.
Our team of veterans prioritizes distribution efficiency, prudent underwriting, and risk retention strategies, all while leveraging the power of proprietary technology and AI integration.
“Lucid Insurance Group was created out of a passion for reshaping the insurance landscape by developing better products and technology which brings more clarity and trust to the insurance experience.”
— Julie Richt, Founder and President
“Embracing innovation and technology is not just a choice; it's essential in today's insurance environment. At Lucid, we are dedicated to revolutionizing the way we understand and manage risk.”
— Charles Smith, Head of Innovation and Strategy
“Lucid's success hinges on robust partnerships, knowledge, communication, and technology. Our commitment to transparency empowers us in navigating the insurance landscape, fostering trust and collaboration with stakeholders.”
— Lori Ruzicka, Head of Enterprise Business